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(Transportation-News.com, October 30, 2019 ) Market Overview
• Window film is a thin laminate film that can be placed either at the interior or exterior of glass surfaces in automotive and marine and also at the residence.
• It is generally made from polyethylene terephthalate (PET), a thermoplastic polymer resin of the polyester family, due to its clarity, tensile strength, dimensional stability, and ability to accept a variety of surface-applied or embedded treatments.
• Polyester is used in window films owing to its tensile strength, durability, clarity, and dimensional stability. Bio-based polyester is used in window films which can reduce the dependency on fossil fuel resources and improve carbon footprint.
• Window films protect the automotive, residence, commercial, marine and also used by architecture from heat and glare reduction, thermal insulation, UV filtration, safety and security, privacy, decoration, signage and branding, protection from graffiti.
• Window films are a cost-effective method to reduce heating and cooling costs in buildings and automotive by decreasing the amount of heat transfer through the glazing.
• The ANSI Standards ASTM E903 and ASTM D1044-93 are relating to the solar/UV transmission properties and abrasion resistance, respectively. The manufacturers use these standards to guarantee the quality of their raw materials and finished products.
Market Dynamics
• The window films protect from UV radiation and also provide thermal protection. The glass or polycarbonate do not get shattered with the help of window film; these are the significant drivers for global window film market.
• Growing customer awareness with regards to the benefits of window films and increasing disposable income of people in developing countries are driving the global window film market.
• The increasing market of window films in the automotive industry is driving the global window films market.
Market Restraints:
• The regulation on automotive for window films, in the US the cars should not have window film on their windshield, and in India, the vehicle should not have window films. This has been a significant restraint to window films market in these regions.
• Window tinting in automobile reduces the Visible Light Transmission (VLT) through car windows, and low visibility can lead to accidents especially at night driving. This is a significant restraint for the global window films market.
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Market Segmentation
By technical performance
• The technical performance provided by window films includes solar control film, safety and security, decoration, and privacy. Solar control films have a significant market for window films as it helps to block harmful UV rays.
By end-user
• The window films are used by end-users like automotive, residence, commercials, marine and architecture. Automotive has a growing market for window films as there is an increase in passenger vehicles in upcoming years.
Key market segments covered
By Substrate Type
• Glass
• Polycarbonate
By Coating Type
• Dyed
• Pigmented
• Metalized
• Ceramic
By Technical Performance
• Solar control film
• Safety and security film
• Decoration film
• Privacy film
By End-User
• Automotive
• Marine/ Architectural
• Residential
• Commercial
• Other
By Sales Channel
• Direct
• Indirect
By Region
• Asia Pacific
• Europe
• North America
• South America
• Rest of the World
Company Profiles
3M
American standard window film
Johnson Window Films
Eastman
Solar Gard
Touray plastics
Hanita coating
Arman
Garwara polyester Ltd.
Others
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