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(Transportation-News.com, January 22, 2020 ) The Automotive Head-Up Display (HUD) Market is projected to grow at a CAGR of 28.54% during the forecast period to reach USD 13022.0 million by 2025. The growing consumer awareness of advanced in-vehicle safety technologies, stringent government legislation for road and vehicle safety, and an increasing number of connected vehicles have led to the increase in demand for advanced driver assistance systems (ADAS) such as head-up displays in vehicles.
Advanced technologies such as the AR HUD are a big step towards ensuring road, driver, and passenger safety. AR HUD powered by sensor technology will integrate a wider array of ADAS features into the head-up display and project required information directly in the driver’s line of sight.
Technologically advanced markets such as North America and Europe are working on mandating connected cars. Connected cars are a catalyst for the growth of vehicles equipped with ADAS such as head-up displays that provide information in real-time. Governments across these regions are working on implementation of such laws, albeit slowly. Year 2020 and beyond, the automotive industry will witness an increasing number of vehicles built around software, whereas in the current scenario software is developed around vehicles. Enabled by software technologies and advanced levels of autonomous driving, functions such as in-vehicle AR HUD will be adopted at a quicker pace.
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OEMs are widening their focus on developing head-up displays for the economic segment vehicles. With increasing installation of these systems in high-end vehicles and reducing installation costs of the system, the technology is projected to trickle to the economic segment of vehicles too by the year 2020. Considering the large market for economic segment vehicles in India and China, HUD system manufacturers can anticipate a positive impact on the revenue from the Asia Oceania automotive HUD market. Increasing penetration of automotive technology in economic segment vehicles and growing awareness of in-vehicle safety among consumers of this segment are estimated to drive the demand for automotive head-up displays in this economic segment vehicles.
With the rapid growth of premium vehicle production in the region and the fast implementation of advanced technology, North America is projected to be the largest market, by value, for automotive HUD. US is the largest contributor to the North America automotive HUD market because of the high demand for automotive HUDs due to an increasing number of premium cars and light-duty vehicles on the road.
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