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(Transportation-News.com, October 05, 2021 ) Technical ceramics are inorganic and non-metallic ceramics that excel in terms of their high-temperature stability, hardness, low thermal expansion, and a variety of electrical properties ranging from insulators to semiconductors to highly conductive materials. New product launches wasthe strategy adopted by the key players to achieve growth in the global technical ceramics market between 2011 and 2016. This strategy accounted for the largest share among all the strategies adopted by the market players. These all properties make them suitable for a variety of end-use applications such as electronics & semiconductor, automotive, medical, energy & power, and military & defense,
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Surging energy prices and demand for more technologically advanced ceramics have led various end-use industries to focus on using technical ceramics materials & products, ultimately leading to increase in the demand for technical ceramics. These aspects have encouraged companies to adopt the strategy of expansions, contracts, and agreementsin the technical ceramicsmarket. Some of the leading manufacturersof technical ceramics,such asCoorsTek Inc. (U.S.),Kyocera Corporation (Japan), CeramTec GmbH (Germany), Morgan Advanced Materials (U.K.), and Ceradyne Inc. (U.S.),are adopting this strategy to develop their business, globally.
Besides new product launches, the companies have adopted the strategy of expansions, investments,andagreementsto expand their market share and distribution network. These strategies also accounted for a significant share of the total number of growth strategies adopted by the players in the global technical ceramics market between 2011 and 2016.
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Key companies, such asare CoorsTek, Inc. (U.S.), CeramTec GmbH (Germany), Kyocera Corporation (Japan), Morgan Advanced Materials (U.K.), Saint-Gobain Ceramic Materials (U.S.), McDanel Advanced Ceramic Technologies (U.S.), Ceradyne Inc. (3M Company) (U.S.), Rauschert Steinbach GmbH (Germany), Dyson Technical Ceramics Limited (U.K.), Superior Technical Ceramics (U.S.), and NGK Spark Plug Co., Ltd. (Japan) are the most active players in the global technical ceramicsmarket.
In 2015, CoorsTek Inc. (U.S.) acquired Philips Ceramics operations in the Netherlands to expand its strategic partnership.This would help the company to increase its market in this region. Such moves are a part of the company’s strategies to consolidate and optimize its global production network. In 2013, CeramTec GmbH expanded its technical ceramics production facility of the Marktredwitz plant. These investments helped the company to enhance the production facilities for the advanced ceramics components,mainly of the three divisions such as electronics, medical products, and chemical applications. In 2014,Kyocera Corporation (Japan) introduced new ceramic coated cookware. The new product line featuresits proprietary ceramic nonstick coating technology which provides superior nonstick performance such as scratch resistanceand is very easy to clean.
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