With VYRE Creative Workflow Heralds a Brand New Dawn
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  • With VYRE Creative Workflow Heralds a Brand New Dawn

    (EMAILWIRE.COM, November 22, 2011 ) London, UK -- The missing link in Brand Asset Management is about to be uncovered with the exciting launch of Creative Workflow, the third module in the highly acclaimed On Brand series which is revolutionising the marketing of household name companies .

    Award-winning automation solutions company VYRE’s web-based modular solutions build on the extremely successful VYRE Unify marketing automation platform and are available ‘out of the box’ or bespoke, thus offering the client supreme flexibility.

    The latest module, Creative Workflow, is an innovative concept which which enables the best creative minds to work in perfect harmony in an environment where entire creative workflows can be centrally managed for maximum efficiency and optimum brand protection.

    Perhaps the most distinguishing feature of On Brand is that it delivers the ability to manage multiple brands, enabling companies to have customised interfaces specific to their needs and identities. This element is unique in the creative marketing industry.

    Based on over 10 yearsÂ’ experience deploying tailored marketing applications for hundreds of global brands, VYRE solutions include: Multi-Channel Content Management; Campaign Management; Brand Asset Management; Digital Asset Management; Artwork Automation; and creative workflow and Approvals.

    VYRE's clients include Diageo plc, Nokia plc, Virgin Holidays, Shell plc, ESPN STAR sports, Cambridge University Press, the AAT, IMG Media Group, Lowe & Partners Worldwide, Draftfcb, Nestle, and FutureBrand.

    Marketing Director at VYRE Ruth Knight says: “The key aim of the creative workflow module is to free up time so people can be more creative and less constrained by process.

    “Its non fuss approach and engaging interface supports user adoption, and features such as annotation, group discussion and task management take the hard work out of managing creative projects.”

    The prominent features of Creative Workflow are impressive, and include event and scheduled driven messaging/ notifications, centralised single online hosting solution, group comment and discussion, streamlined jargon-free project management, multi-stage approvals and notifications to speed up production, artwork annotations, plus people, projects and tasks views.

    Jeremy Chames, who is Project Manager of Brand 360, Distell’s On Brand asset management solution, explained: “Creative Workflow will be really important for us to be able to govern the process from concept right through to the final fulfilment of our brand assets. We have been eagerly anticipating its arrival.”

    The innovative new module builds on the success of the companyÂ’s previously released Digital Asset Management and Guideline modules, and will enable seamless collaboration between the creative team.

    It will involve marketing asset and media management, together with brand and project managers, collaborating to organise the production and approvals process for the web, photo, social media and all other marketing materials.

    Take it from the best creative minds in the business - the benefits of Creative Workflow simply cannot be overstated.

    In essence, Creative Workflow allows companies to: reduce paper trails and reliance on emails and risk; centrally manage overall costs and workflows; centralise collaboration with ease; share ideas and assets in a secure environment; comment, approve and audit easily; save time and money.

    The module also eliminates bottlenecks and provides a clear view of creative resources, thus allowing resources to be redeployed more effectively, as well as saving time and money. It improves marketing team communications, plus image, document and collateral management, while continuously refining creative processes.

    What is particularly significant about Creative Workflow is the fact that a secure, single source of information, accessible anywhere in the world, permits teams to collaborate on projects at any time of the day, thereby reducing the risk of missed deadlines and costly re-designs and re-schedules.

    VYREÂ’s marketing automation solutions are blazing a trail for cloud-based Digital Asset Marketing in the 21st century with their On Brand Asset Management suite.

    Open the eyes to a new dawn in marketing media management. Creative Workflow will revolutionise the way a company delivers and presents the perfect product - any company simply canÂ’t afford not to be part of it.

    About VYRE:

    With over 10 years experience in Content Management, Marketing Resource Management and Digital Asset Management, they bring a unique blends of skills, in addition to professionalism, enthusiasm and experience to the market.

    VYRE is a software development and services company that specialises in web based technology. Headquartered in London the key product is VYRE Unify: a web based application building platform and content management solution. Unify is a Java EE (Java Enterprise Edition) system, which runs on any Java application server or servlet container.

    Mediaconnect.co.uk
    Helen Ritchie
    (138) - 252 - 5220
    pr@mediaconnect.co.uk

    Source: EmailWire.com

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