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(Transportation-News.com, July 09, 2018 ) Alternative reality - which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) - could become the next big computing platform. In VR, the user is immersed in an entirely artificial world. In AR, the user sees the real world overlaid with digital data.
The potential for VR/AR to elevate the tourism experience is enormous. Thanks to VR or AR, future customers can experience destinations, hotels, or even the inside of an airplane before the trip, from the comfort of their own home. By wearing VR/AR gear while visiting historical sites, tourists can also experience historical scenes or see ancient buildings in perfect condition, even if in reality the monuments do not exist anymore or are in poor condition. Thus, VR/AR is expected to transform the sector by changing how customers choose their holidays and interact with the tourism brands, and how the companies interact with them.
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Key Players:
Alibaba
Alphabet
Amazon
Apple
Facebook
Himax
HTC
Intel
Largan Precision
Microsoft
Nvidia
Samsung
Sony
Tencent
Vuzix
ANTVR
Atheer Labs
Avegant
Blippar
Improbable
Insta360
Jaunt
Leap Motion
Magic Leap
Meta
MindMaze
NextVR
ODG
OTOY
Razer
Unity Technologies
Vayyar
Air France-KLM
Best Western Hotels & Resorts
Expedia
Marriott International
Qantas
Scope:
- The report focuses on analysing the potential of VR/AR in the tourism sector.
- The report identifies some leading technology and tourism players.
- The impact of virtual and augmented reality on tourism and key recommendations for tourism companies and IT vendors.
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Reasons to buy:
- The report highlights big players in the alternative reality industry and where do they sit in the value chain.
- It discusses some of main trends that we expect to see over the next five years.
- The report also provides an overview of the alternative reality industry value chain across five segments - semiconductors, components, headsets, platforms, and applications and content.
- The report offers an industry analysis, competitor landscape, key mergers and acquisitions, and a timeline.
- The report explains the impact of virtual and augmented reality on tourism with the help of some tourism case studies.
- The report also includes a technology briefing to understand the different realms of virtual reality (VR), augmented reality (AR), and mixed reality (MR) - collectively referred to as alternative reality.
Key Points from TOC:
PLAYERS
TRENDS
VALUE CHAIN
INDUSTRY ANALYSIS
IMPACT OF VIRTUAL AND AUGMENTED REALITY ON TOURISM
COMPANIES SECTION
TECHNOLOGY BRIEFING
APPENDIX: OUR “THEMATIC” RESEARCH METHODOLOGY
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Hector Costello
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Source: EmailWire.Com 
Source: EmailWire.com
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