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(Transportation-News.com, July 10, 2018 ) According to Publisher, the global marketing automation market to grow from USD 3165.49 million in 2016 to USD 5767.95 million by 2023, at a CAGR of 8.95%. The year 2016 has been considered as the base year, while the forecast period is up-to 2023.
Marketing automation refers to a software or platform that automate s most of the marketing processes and actions. Marketing automation generally automates tasks such as emails, social media marketing, and other website actions. Marketing automation allows companies to streamline, automate and measure the performance of marketing tasks and workflows that can improve operational efficiency and grow revenue faster. Use of marketing automation helps marketing departments save time and resources with a simple and easy-to-use platform that makes it easy to manage all campaigns in a single solution.
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The major forces driving the growth of the Marketing Automation market include the realistic research based approach to identify loopholes and low questioning and processing cost. However certain factors such as the possibility of inappropriate and misleading questions may hinder the market growth. In the middle of difficulty lies opportunity such as the possibility of inappropriate and misleading questions. The possible challenges for the market growth is difficulty in projecting emotions and adding human touch. But key players in the market are overcoming the challenges with continual improvement and innovation.
Top Key Players Mentioned
Act-On Marketing Software
ActiveCampaign
Adobe Marketing Cloud
CallidusCloud Marketing Automation
Campaign Monitor
GetResponse Marketing Automation
IBM Watson Campaign Automation
Marketo
Oracle Marketing Cloud product suite
WebEngage
Based on industry, the global marketing automation market is studied across aerospace & defense, banking, financial services & insurance, consumer goods & retail, education, energy & utilities, government, healthcare & life sciences, information technology, manufacturing, media & entertainment, telecommunication, transportation & logistics, and travel & hospitality. Based on geography, the global marketing automation market is studied across Americas, Europe, Middle East & Africa, and Asia-Pacific.
Reasons to Buy:
The Marketing Automation market research study reveals hidden insights and dynamic, which in turn helps the players in the ecosystem take better strategic decisions. The firms looking for purchasing the global Marketing Automation market research report could look for following prospects on their way to better understand the market that can aid further decision making and possibly identify the best opportunities to exploit.
- Evaluate the qualitative and quantitative aspects of the report and analyze the Marketing Automation market penetration with respect to industries and geographies.
- Evaluate the key vendors in the Marketing Automation market in terms of products satisfaction and business strategy. This helps identify consumer preferences and understand its current position in Publisher FPNV Positioning Matrix.
- Evaluates the key vendors and deeply analyze competitive landscape, revenue pockets, market trends, growth prospects, pain points, drivers, restraints, challenges and opportunities of the Marketing Automation market.
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Report Highlights:
The report provides deep insights on demand forecasts, market trends and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the demand of marketing automation market. Moreover, the study highlights current market trends and provides forecast. We also have highlighted future trends in the marketing automation market that will impact the demand during the forecast period. Moreover, the competitive analysis of marketing automation market brings an insight on the product usability profiles of the leading players. Additionally, the analysis highlights features & pricing, informant reviews of the key products in the market.
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Rajat Sahni
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Source: EmailWire.Com 
Source: EmailWire.com
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