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(Transportation-News.com, September 11, 2017 ) "TrendSights Analysis: Retrophilia", explores how FMCG brands can rejuvenate the past to appeal to curious and sentimental consumers.
Retrophilia reflects a love of things from the past, both from nostalgic consumers, and those who did not necessarily experience them the first time around but are curious. It reflects a desire to remember-or discover-a time when life was simpler, and the seemingly abundant concerns and problems plaguing modern society were-at least in the haze of hindsight-less severe.
For more information about this report at http://www.reportsweb.com/trendsights-analysis-retrophilia
Scope
-Globally, six in 10 consumers find food products that remind them of their childhood appealing.
-More than half of consumers believe grocery products from the past are better than new ones
-Familiarity and trustworthiness is a key purchase driver across FMCG, especially in personal care, with older, established brands well-placed to capitalize on the trend.
Reasons to buy
-Gain insight into the different routes through which brands can stimulate consumer demand by reviving, renewing, and reimagining the past.
-Understand what motivates consumers to try retro products.
-Compare the relevance of Retrophilia in each industry across the FMCG space, and learn what the key opportunities are.
-Identify the innovation implications of Retrophilia for your sector.
Request a sample copy at http://www.reportsweb.com/inquiry&RW00011037910/sample
Table of Contents
Executive Summary
Trend Snapshot
What is Retrophilia-
Why is Retrophilia important-
Who is driving Retrophilia
How can Retrophilia be capitalized on-
What next in Retrophilia-
Appendix
Companies Mentioned
Bath & Body Works
Burton's
PepsiCo
Mondelez
Cadbury
Budweiser
OREO
Coca-Cola Company
Standard Tobacco of Pennsylvania
The Pop Shoppe
Ben & Jerry's
Dr Sheffield's
Arla
Huawei
KFC
Bovril
Hostess
Fox's
M.A.C.
Air Wick
Finish
Pretty Vulgar
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ReportsWeb.com
Rajat Sahni
+1-646-491-9876
sales@reportsweb.com
Source: EmailWire.Com 
Source: EmailWire.com
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