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(Transportation-News.com, January 25, 2018 ) The automotive mats market is riding on the coattails of industry-wide shift toward lighter, efficient, and aesthetically-pleasing features. As automotive mats and other accessories garner consumer attention, an opportunity to capture profit potential is in the offing for automakers and suppliers. Automotive mats remain one of the highest-selling accessories in terms of volume, but their low average selling price doesn’t translate into heavy revenues and profit. As end-user demand evolves, floor mats that are custom-fit, offer edge-to-edge protection, and add to the aesthetic quotient of the vehicle. An automotive mat is a type of cover used in the interior of a vehicle to keep it free from dirt and moisture. Available in different forms, floor mats remain a standard on vehicles, and can also be purchased in the aftermarket.
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Among all the interior car part accessories included with the purchase of vehicles, automotive mats are expected to be at the top of this list. However, manufacturers of automotive mats are struggling to eliminate predominant flaws such as seepage issues and staining, which is common for rubber as well as fabric products.
Estimations about the Global Automotive Mat Market
1) Rubber will remain preferred material for automotive mats in the market, followed by plastic and PVC. Revenues from sales of rubber mats will surpass US$ 10,000 Mn in 2017. Demand for metal mats in the market will remain sluggish during the forecast period.
2) By type, standard mats will continue to be sought-after on the back of their cost-effectiveness and availability in the market. Sales of standard mats will exhibit a comparatively higher CAGR than other automotive mat-type segments.
3) Based on design, the market is bifurcated into needle-punched and non-skid automotive mats. Sales of needle-punched automotive mats is estimated to reach revenues worth US$ 13,991.9 Mn in 2017. Needle-punched automotive mats are expected to witness largest adoption in Asia Pacific excluding Japan (APEJ), owing to the potential for growth of automotive industry in APEJ countries such as China and India.
4) Sales of automotive mats in passenger cars will account for largest revenues in the market, followed by LCV and HCV segments. In addition, revenues from sales of automotive mats in LCVs and HCVs will collectively account for US$ 7,035.3 Mn in 2017, with the former being more lucrative than the latter.
5) APEJ will remain dominant in the global automotive mat market, expanding at a high single-digit CAGR through 2022. In addition, North America is expected to be the second largest market for automotive mats, with sales estimated to reach nearly US$ 7,500 Mn by 2022-end
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5D Automotive Mats Set to Lose Traction The report highlights the falling share of 5D automotive mats on global market revenues throughout the forecast period. Complex production and one-time usability of 5D automotive mats is expected to turn manufacturers away. Moreover, automobile manufacturers are reluctant to provide vehicles with five dimensional matting as buyers are expected to be drawn towards interior modifications after purchase of the vehicle.
Through 2022, 5D automotive mats are anticipated to showcase a sluggish revenue growth, which will reflect a listless CAGR. On the other hand, demand for 3D automotive mats is expected to gain steady traction, accounting for approximately one-fourth of the global automotive mats market by 2022-end. The market is expected to witness largest demand for standard mats, revenues from which will bring in US$ 18.7 Bn towards the end of the assessment period.
Competition Tracking The report has also profiled leading manufacturers of automotive mats, which include companies such as Covercraft, BDK Auto, Exact Mats, Husky liners Inc., Kraco enterprise, MacNeil automotive product ltd, Lund International, and Max Liners.
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